A mobile fitness app empowering users to stay healthy and make gifts to charitable causes.

OBJECTIVE

Motivate users to reach their fitness goals through positive reinforcement while donating money to charity.

CONTEXT

Users will bet money that they will reach a particular fitness goal.

If the user does not reach their fitness goal, their money gets donated directly to the charity of their choosing.

If the user succeeds at their fitness goal, they win their money back, plus they get a matched donation to the charity of their choosing.

WHO IS THIS MADE FOR?

This will be for people who want to gain back their fitness momentum from before the covid pandemic and who also want to help others who are less fortunate than them during this crisis.

COMPETITIVE ANALYSIS

SUMMARY

A user can earn cash for nonprofits when they run, walk or bike. They create an account, choose a preferred method of exercise, then choose a charity from a list of organizations.

Strengths

Charity Miles gives the user a variety of options to log miles into the app.

Weaknesses

Lack of charities that feature LGBTQ+ and BIPOC groups, which could be very important to users and may turn them away from using this app.

How does PledgeBet address these weaknesses?

PledgeBet specifically features charities that aid in the betterment in LGBTQ+ and BIPOC communities, in addition to charities that center around immigrants, refugees, women, and children.

SUMMARY

A user bets on themselves that they will lose their goal weight by a particular date. Winners get back their bet, plus a profit gained from other players who did not reach their goal.

Strengths

DietBet becomes a social game, amping up motivation and bringing out a user’s competitive side. This can create connections and become a shared journey with friends and other players.

Weaknesses

A winner’s profit comes from the loss of other players, which encourages the hope of failure for others. This adds a negative view of the app.

How does PledgeBet address these weaknesses?

Users can feel motivated to reach their end goal while also feeling optimistic in the event that they do not finish their challenge. A user’s charity of choice will still get the money that was donated to them and users will not have to root for the failure of others.

USER STORIES & LOW-FIDELITY WIREFRAMES

USER STORY #1

“I want to log on and browse the list of fitness challenges and the featured charities so I can make an informed decision on my PledgeBet commitment.”